Elkjøp Nordic

The Challenge

In the world of online shopping, providing value when your customers visit your physical store is key. A good vibe and interesting visuals is good, getting help finding your way in the product jungle is great, getting to experience the products as well is awesome.

Elkjøp Nordic pushes the envelope when it comes to using retail technology to elevate the physical shopping experience. Our job is to provide tailor-made systems that meet those demands across hundreds of stores in different countries, concepts and formats.

“I find Laud Media to be a company with high competence, great flexibility, and excellent service. They are a preferred supplier of audio and video distribution systems, digital displays, and interactive solutions.”- Hans-Petter Døvre, Format Director at Elkjøp Nordic

What needs to be done

1. Understand how Elkjøp Nordic wants to impact their customers
2. Combine our existing products and engineer new solutions to meet those requirements
3. Plan and execute roll-outs of hardware, coordinated with all involved parties
4. Tailor content for screens, work with a BGM-provider, and ensure it all gets distributed right

While we have been an integral part of any new store or refit project Elkjøp Nordic does for many years, we still maintain this attitude of not just repeating the same-old, but constantly evolving, making sure the solutions always provide value.

In our case, that's not just value for our customer, but for our customer's customers.

The Solutions

In the case of Elkjøp Nordic, it’s definitely solutions with an s - plural. They employ pretty much our entire catalog of products and still ask us to create more stuff. When they build a new store or upgrade an existing location, we’re a big part of making it come alive.

They use EAS for background music, announcements, headphone demos, and a range of soundbar demos. Our Gaming Wall is an easy-to-use, entertaining way of promoting and playing games in-store. ProSelector does interactive demos for TVs, PC monitors, smartphones, and tablets with a dynamic overlay; it runs information stations, cell phone contract guides, LED walls/collages, and digital signage.